The Evolution of the Broker's Role with Winston Walters of HUB International
The broker's job has moved far beyond picking a plan. Winston Walters of HUB International on what separates modern advisors from the traditional broker model.
About this episode
Chris Estep and Andy Rodriguez sit down with Winston Walters of HUB International to talk about how the role of the benefits broker is changing and what it takes to stay relevant.
Brokers are now expected to understand PBMs, compliance, claims data, technology and emerging healthcare solutions, and to help employers make sense of all of it. Winston explains what separates modern advisors from the traditional model and why data literacy has become an essential skill.
The conversation also covers continuous education, helping employers see where their healthcare dollars go, and why brokers willing to challenge the status quo may be best positioned for the future.
Topics covered
- How the broker's role has evolved
- Why healthcare and pharmacy data literacy matters
- Technology and digital health solutions
- Helping employers make better informed decisions
- Skills benefits advisors need in 2026 and beyond
Winston Walters
HUB International
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